Hello, world — why I'm starting this blog

Welcome to my little corner of the internet.

When I decided to build a personal site, I already knew the feeling I wanted: the quiet, ink-and-paper calm of my book blog, Kitaabein aur Koffee. So this site is its sister — white space, serif typography, hairline rules, no clutter — built by hand with plain HTML and CSS.

What you’ll find here

• MarTech deep dives — analytics, automation, tag management, and the tools that make marketing measurable.
• Coding experiments — small tools and scripts I build, with honest notes about what broke along the way.
• Thinking out loud — occasional essays on learning, building, and working in public.

Why a blog in 2026?

Because social media posts evaporate and blog posts compound. A good post keeps answering questions for years after you hit publish. I want a body of work, not a feed.

Write what you wish you could have read a year ago.

That’s the bar for everything I publish here.

What’s next

I’m starting with the basics — one solid post at a time. If something here helps you, or you just want to talk shop, email me. I read everything.

Thanks for stopping by. ✦